The D.O. Montsant continues spearheading the use of the QR code on its labels . This code will soon be making the conventional barcode a thing of the past. The code enables us to encode a wine label so that the consumer, via his/her mobile phone and internet, can access far more information than what would normally fit on paper. The D.O. has recently taken this a step further and now applies the code on the back labels of all its Montsant wines.
The back labels are the small strip of paper below the wine bottle’s written back label, which guarantee the quality and provenance of the wines. They are, in effect, the D.O.’s seal of quality. In this way, anyone with a mobile phone, anywhere around the world can access the D.O. Montant’s website by using the D.O.’s back label which appears on all Montsant wine bottles.
Amb la col·laboració del Departament d’Agricultura, Alimentació i Acció Rural de la Generalitat de Catalunya
Fons Europeu Agrícola de Desenvolupament Rural: Europa inverteix a les zones rurals
don’t forget Adegga and the AVIN!