According to Biofach (World Organic Trade Fair), which was held in Nürnberg, the World organic market has been growing every year by 5 million US dollars.

By Stefan Lismond, export manager of the D.O. Montsant:

The international organic market is growing by 5 billion US dollars a year!

30.4 million hectares of land throughout the world are farmed organically.
The German market for organic food grew at the usual high level of 10 per cent in the first half of 2008.

The consumption of organic food in the Czech Republic could rise by an average of 70 per cent in the next three years to reach an estimated 260 million euros in 2010. The market is also growing in Poland and Hungary. Experts forecast a doubling of the market in Poland between 2008 and 2010.

For exporting to the East-European countries (= new markets) organic farming is definitely a sustainable option.

These are strong numbers of economic growth and to be taken seriously when marketing your wine. Today producing a quality wine is not enough to have success. Value has to be added, and one is clearly organic (and biodynamic) agriculture.

The DO Montsant today has no bodega registered as organic farming, although some of them are in process. I recommend highly organic farming; in marketing terms this strengthens your image and gives a positive message to your consumers. Organic farming is not a luxury but a basic need. Consumers are confused about what is healthy and what not. Gastronomy culture is almost exclusively reduced to restaurants. People don’t cook at home anymore and loose contact with natural ingredients.

Here at the Biofach world’s most important organic fair you can see clearly that being sensitive to organic products is a way of living. People need to get back to basics. The luxury of finding at your corner a world food supermarket has been replacing the local farmer that provides you with food from your area. A good successful example is the ‘slow food’ movement that is bringing people back to their earth, their surrounding nature and ‘terroir’ where they live on.”

Stefan Lismond, export manager for the DO Montsant, 21-02-2009.